June 11, 2015 10:43 pm Insights & Opinions
Texting Tuesdays in the Brokerage Office
Many real estate brokerage owners and managers find it difficult to engage agents on a regular basis. It’s especially challenging in today’s ‘age of technology’ where an agent might go weeks without stepping foot into the brick and mortar of the real estate branch office.
What better way to engage your agents than to help them increase their business? Dozens of studies have been done about how a vast majority of consumers don’t remember their real estate agent’s name (gasp). Staying top-of-mind with an agent’s sphere of influence is one of the best ways to capture repeat business and/or referrals. So, we suggest you create a fun, lively weekly (monthly, quarterly…whatever works for your office) event called Texting Tuesdays.
Bring agents into the office, order pizza, tell them to bring a laptop to access their CRM and then text away to past clients, friends, acquaintances, etc. Give your agents 1-3 nuggets of information – maybe local market stats, news about development projects, pocket listings, etc. – and then encourage them to text their database as a means of active communication to generate interest and leads. Give small door prizes to the agents who get the most responses and then have them report on their successes with winning listings or earning repeat buyer business at subsequent Texting Tuesday events. It’s a great way to generate excitement in the brokerage office while helping agents to practice productive activities which are cost efficient. And hey, it even works as a recruiting event!
The bottom line is this – when you provide a venue for your agents to see how you care about helping them grow their businesses you’ll reap the rewards and your office culture will soar.