June 15, 2015 1:26 am Insights & Opinions

Real Estate Leads – Response Time Myths

If you have ever worked in or around a real estate brokerage office you know there’s one word that can be heard throughout the day, on any given day. LEADS. (We know, all the brokers out there are shaking their heads and ready to run for the hills.)

Many real estate agents say they want leads. Study upon study (like this one from the WAV Group) has been done on the very topic. But, for every broker out there who has bought leads for their agents you’ll find a group of agents who still haven’t done much to respond to, or cultivate, those leads. Many say the time it takes to respond is a factor.

To better serve consumers we have to give them what they want…information in a timely (as in, right now) fashion.  But, gone are the days when responding to incoming leads has to take enormous amounts of time. Real estate agents can perform nearly every aspect of the real estate business via their smartphones. So, why not leverage that handy little tool you sleep next to so you can earn a reputation as a responsive, knowledgeable real estate expert. Win the business of those inbound leads by leveraging mobile technology built specifically for real estate.

You can post to Facebook, book appointments, create listing flyers, register for educational seminars and more in just a matter of a few seconds using your smartphone. Why not respond to leads with savvy technology from your phone too?