May 12, 2015 7:45 pm Insights & Opinions
Home Buyers Today Use Mobile
Today’s home buying consumer is using mobile technology more readily than ever before. So, this begs the question…how well is the real estate industry meeting the mobile real estate needs of today’s consumers? While there are some companies in the real estate space who are very effectively implementing a mobile strategy, what we generally find is that many people (and companies) just don’t know where to start. In this recent post to our company Facebook Page, you will find a great infographic from the California Association of REALTORS(r) about how home buyers are using mobile technology today.
What’s most important when you are evaluating the type of mobile initiative to launch for your company? Well, here are three basic questions you need to answer in advance to help you establish and implement an effective mobile technology strategy:
1. Whose needs are you trying to meet? (I.e.: consumers, agents, brokers, lenders, all of them?)
2. What is the outcome you want to see from your mobile strategy? (I.e.: quality leads, buyer information, effective lead routing, additional online traffic to your listings, etc.)
3. How can your mobile technology strategy work hand-in-hand with your other existing technology platforms (whether they might be internal or external systems)?
Once you can establish clear answers to these questions, you’ll be able to determine exactly what type of mobile strategy you need to implement to help grow your real estate business. And, if you need help figuring out your mobile strategy, our team of experts loves talking about both the mobile world and real estate, just ask us.