March 3, 2015 3:49 pm Insights & Opinions
Email vs. Text – Grabbing Consumer Attention
You have seconds, literally just seconds, to grab consumer attention. So, when you’re trying to decide how best to invest your marketing dollars (and your time) here are a few things to ponder:
Did you know?
- 62% of all emails are opened from a mobile device (Source: Econsultancy)
- 70% of consumers delete emails that don’t render on a mobile device (Source: www.bluehornet.com)
- 90% of all SMS is read within three minutes (Source: Conversational Advertising)
And, if those stats don’t speak to you…how about this one: 98% of all text messages are opened (compared to a measly 20% of emails). (Source: Techipedia)
Think about it, most of us have our smartphones glued to our hands. It’s the first think you look at in the morning and the last thing you read before you go to sleep (much to the chagrin of your spouse or partner). So, why not leverage the very tool you (and your clients) have access to 24/7/365? Read more about the great shift from email to mobile in this article in the February 2015 issue of Real Estate Magazine.