Ted Schlein, a managing partner at venture capital firm Kleiner Perkins Caufield & Byers, said the value created by companies in cloud services, data virtualization and mobile computing will be 10 times larger than that of the Internet.
And yet, “Forrester estimates that less than 4% of businesses are ready to take advantage of the opportunity presented by mobile, and even then, fail to take into account its rapidly expanding definition”. Let’s get a better feel for what mobile means to the real estate industry...
The bond between real estate buyers and legacy media have grown tenuous. In 2014, homebuyers used online media to search for the home they bought more frequently than they contacted their agents. Half of their searches were from mobile devices.
2015 Real Estate Advertising Outlook, Borrell
The National Association of Realtors reported that the younger the buyer, the more prevalent use of digital media becomes.
2015 Real Estate Advertising Outlook, Borrell
Realtors can employ various mobile marketing techniques to make sure they are discoverable at the mobile Zero moment of truth
Google & Complete Home Shopper Mobile Survey
New home research happens on the go: Locations where new home shoppers use their mobile devices
Google & Complete Home Shopper Mobile Survey
New home research happens across multiple screen and touch points at the same time
Google & Complete Home Shopper Mobile Survey
The typical homebuyer takes 3 months before deciding to purchase a home. This lengthy research window yields an incredible number of opportunities to engage with home shoppers before they commit to representation.
Google & Complete Home Shopper Mobile Survey
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