January 20, 2017 10:23 am Insights & Opinions Uncategorized
David Vs. Goliath, Real Estate Edition…
..and the stats are on your side to fight back against the internet giants.
Do you remember what it was like to do business in real estate before the internet? The top producers back then understood the realities of the consumer mindset and positioned themselves accordingly. They were experts at farming, forming meaningful relationships, and cultivated repeat business. But then a tech transition arrived that brought some exciting changes.
Enter: The Internet.
The Internet brought with it some good things and some not so good things. For one, relationships were devalued in pursuit of mass amounts of instantaneous information that could be delivered by the portals. This meant that all too often, agents and brokers were incentivized to chose a boatload of questionable quality internet leads at the expense of meaningful long-term relationships.
A peculiar relationship ended up sprouting in which portals would take the very listings that the agents acquired, collect leads from those listings on their websites, and then sell the leads right back to the agent who may have generated the listing in the first place.
Now we are in the midst of another transition – we are entering the mobile age. And just as the best in the business understood the power of the internet and prospered, Dotsignal can help position you to take advantage of the changing landscape that mobile is bringing about.
For starters, recognize one thing – no matter how advanced we get, the overwhelming majority of home shoppers are still finding their next home the same way your parents did, and my parents did – you know, back in the ‘old days.’ They’re driving through neighborhoods – getting a feel for the place that you just can’t get sitting at your desk clicking through photos.
And this is GREAT news for you if you are up to speed on how to capitalize on the realities of today’s consumer. They are expecting instant gratification. They will promptly leave you if you can’t deliver. And finally, they will be incredibly loyal to you as long as you communicate with them in a way they find familiar and comfortable.
Owning the driveway and cementing the theme of the consumer relationship right there in the driveway is boundlessly more valuable than buying an anonyms series of eyeballs browsing a website.
If you want to be ready to flourish throughout the next mobile transition and learn how to fight back against the internet giants (And also do neat things like increase your buyer sides by 3X), let’s set up 30 minutes to speak. Just click on My Availability to set up a call with me, and I will look forward to taking a look at what we can do together.
